This is most excellent. Now you can get an iPod shuffle for $69. And the 1 gig is $99. Plus there's a new 1 gig nano for $149. That should blow a hole in the low-end!
Recent talk in the rumor mill speculated that the shuffle might go away. That, I thought, would be a bad move. Even though I would strongly prefer a 1 gig nano to a shuffle, the shuffle has its place as a rugged device for exercise and for those who love random shuffle which is quite popular.
This is the perfect pricing. Again, aggressive. Not merely close to the right prices but the perfect aggressive pricing. I haven't checked Apple's stock today but I'm guessing the street will like this move.