As if I don't have enough to do running two blogs and two websites... It makes sense to me, though. Once you realize how useful and versatile blogs are and you have a quickstart blogging service like TypePad at your command, there's no reason not to have several.
Blogs aren't that labor-intensive. I find that different areas of my life inspire me to write different things. After 14 months of blogging, I know how to blog. I have a unique voice and it goes where I go.
I have a great tool that accommodates any number of blogs: ecto. Very slick and getting better all the time (and now runs on Mac and Windows). It puts various html tags (their standard ones plus any I make up) a click away so I'm not bogged down anymore typing "a href=http://..." over and over anymore.
So about my new blog. It's called Studio Manager Bulletin and it's going to be the place where I keep my customers and prospective customers up to date about my software product: Studio Manager. Being a blog, it will have the chance to be more fun, funny, personal and diverse than my Studio Manager website.
Which is actually pretty casual too, but not as easy to work with - I can't just jot down a few words and post. I have to struggle with the html and remember which styles do what to get something up there. Eventually, I would like my studio manager blog to be the *heart* of my Studio Manager website. I need to brush up on domain mapping for starters.
The time consuming part of doing a new blog, for me, is experimenting with and tweeking the design. Getting the colors right is a way fun project and an incredible time sink. You know how many colors there are? It's crazy. And colors look different when next to other colors. And they look different on different monitors. Way different - even when they are both TFT.
And I love playing around with the colors. It seems so cool that I can type in a little six-digit (hexadecimal) code and *have* the color I want. At this stage in my new blog design, I'm trolling other blogs and websites for colors I like. With Fireworks, I can use the dropper tool to *capture* those colors and find out the color code without having to look at someone's style sheet.
OK. Gotta get back to work. I've got some *real* work to do today.