iPhone Story Keeps Getting Better

Last week, Apple re-did their entire website. It is way improved with tons of motion. Things pop-up, slide, roll up and down and play. The iPhone section has 2-minute QuickTours. In the Internet in your Pocket section, there are 5 QuickTours.

As of Monday, the iPhone got an optical glass top layer instead of plastic. It also got a much improved battery life going from 5 to 8 hours of talk time. And, one more thing, you can buy your iPhone on Apple's online store, eliminating long waits in line.

Today, it got YouTube. All the technorati have been wondering what the missing 12th button might be. In at least one demo, there was a 12th button but you couldn't see what it was. You can not only watch YouTube videos, you can instantly send links to your friends by email.

Now we know. Maybe Apple is done with surprises. But, I doubt it. My guess is the story will continue to get better right up to launch day. I wonder what is next?