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Sep 15, 2005

Google blog search could extend the reach of blogs

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Wow! This google blogsearch is instantaneous. Yay! That totally works for me. It makes my information searching life a lot easier because most of the time I want to search blogs rather than the whole web. The quality of the hits is vastly superior and up to date.

Now I really want to make the google search window in Safari do the Google blogsearch. Let's see... I know there's a way to do that. Some plug-in...

Meanwhile, I'll just put this as b in my bookmarks bar. Backpack will have to take a backseat.

So, how will this help us bloggers and blog-readers? It could work something like iTunes worked for podcasters. When iTunes came in with its podcast directory and podcast section, podcasters saw a tripling or more in their listenership. Now, google blog search isn't as huge as the iTunes thing except it's google so could be a lot more widespread than iTunes.

If google blog search can make it easier to find good bloggers or find good information written by bloggers, it will increase blog readership. Simple.

Of course, this will possibly hurt technorati. Maybe a lot. Technorati will have to adapt. Google is the 100 lb gorilla on the Net. When google tramples all over your turf, you jump.

What if normal people start doing blog searches? Even if they just do 1/10th of their searches as blog searches, that could be a huge win for bloggers.

I'll let you know. OK. I put Tokerud in and was greeted with a list of my posts. I put Janet in and found my first blog post at 15. Ego surfing can be fun. If you are a blogger, you gotta play.

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